Sales and Distribution

Natarajan MV

Natarajan MV looks after Sales and Distribution at Ninjacart. Natarajan comes with experience of over 20 years in the FMCG space. During a long stint as a Director at Hindustan Coca-Cola Beverages, he developed & implemented an integrated channel marketing strategy including emerging channels that involved retail marketing, programs and promotions.

His previous stints included heading the Mars - Wrigley business in the Indian subcontinent. His last assignment was heading the JK foods business. Also, he is an IIM Lucknow alumni.

Fintech & Neobanking

Alexander John

Alexander heads the Fintech vertical at Ninjacart. He comes with 24+ years of experience in senior positions across Retail, Corporate, and Investment Banking. A financial services veteran, he brings strong expertise managing P&Ls, Product structuring, Risk management and Analytics.

Before Ninjacart, he has served in multiple senior roles such as Chief Risk Officer at Avanti, EVP & Business Head (Small business lending) at Jana Small Finance Bank and CAO and Strategy Head, Royal Bank of Scotland.

Alexander is an alumnus of the prestigious St. Stephen’s College, Delhi, and Institute of Management Technology, Ghaziabad.

Partnership

Hiren Doshi

Hiren is a passionate digital entrepreneur with 20 years of experience in the tech industry. He currently leads strategic partnerships at Ninjacart.

Earlier he led strategy, partnerships and business development at eGovernments foundation which focuses on catalyzing urban governance transformation in India. Prior to eGov, he led adoption for Sunbird, a population-scale digital learning infrastructure created by Ekstep. Earlier in his career, Hiren played various leadership roles at Amazon, Flipkart and Infosys. Hiren did his MBA (Finance) and B.E (Electronics) from Mumbai University. He is also a GCPP alumnus of the Takshashila Institution and a Fellow of India China Institute, The New School.

E-commerce Business

Pravin Devanathan

Pravin is the Vice President of the E-Commerce vertical at the company. He develops strategic partnerships with E-Commerce majors to support their F&V business, leveraging the company’s expansive farmer network, procurement capabilities and tech-enabled supply chain. Having headed the supply chain function of Ninjacart in the past, he brings the expertise of ensuring freshness, availability, and cost-effectiveness in the “farm to fork” journey for clients.

Pravin graduated from IIM Lucknow, and he comes with 15+ years of consulting and industry experience at Kearney and Cognizant. He has deep expertise in consumer industries gained through diverse projects with industry leaders in FMCG, Apparel and Retail.

Engineering

Mohammed Aehthesham

Mohammed heads the Engineering department at Ninjacart. He leads a dynamic team of engineers who have built the most cutting edge products to optimize Ninjacart's Supply Chain, end to end. His expertise lies in conceptualization, designing and Scaling platforms. He is also building and scaling Ninjacart's Tech and Product teams and has been a key driver for the company's recent feats of up-scaling in the tech division.

Mohammed comes with 17+ years of experience in technology working in key roles at reputed IT companies like SAP, Yahoo, etc. He holds a BE in Computer Science from Bangalore Institute of Technology.

Fintech

Sunil Abhilash

Sunil heads the Product & Operations in the Fintech vertical of the company. He holds 13+ years of experience across Digital Banking, Retail and Mobile Payments, with hands-on experience in Sales, Marketing, Product, and Program Management. Sunil co-founded goMowgli, a travel experience startup.

Prior to Ninjacart, he worked at Wibmo and Novopay in leadership positions. He has done his B.E from Sri Jayachamarajendra College Of Engineering and is an alumnus of IIM-Kozhikode.

Strategy

Harish Swaminathan

Harish is a founding member of the company and heads the strategy vertical. He has been a key driver of all of the company’s technological advancements and Supply Chain operations. Some of Harish’s work includes building the customer app and in-house products for the seamless integration of each stage in the Supply Chain process.

Harish graduated with a B.E. from the College of Engineering, Guindy. He worked at Goldman Sachs for 4 years before joining Ninjacart in 2016.

New Category

Naveena Raja

Naveena is the Director for the New Categories. She is one of the founding members of Ninjacart and has played a pivotal role in creating our robust Supply Chain. Naveena’s work involves initiating cost-effective Supply Chain operations models and driving field operations to ensure on-time fulfilment. She is also an expert at Team Management and has been a key driver in scaling up the Ninjacart business.

Naveena graduated with a B.E. from the College of Engineering, Guindy. She holds an MBA degree from IIM Lucknow. Naveena worked as a Business Development Manager at CRISIL Ltd. before she joined Ninjacart in 2016.

Strategy

Noopur

Noopur is the Chief of Staff & Director of Strategy at Ninjacart. A founding member, Noopur closely works with various teams to streamline product and processes for elegant execution of business objectives. She worked closely in building functions like Business Finance, Legal, Internal Audit & Marketing in the company, along with managing other support functions like HR and Finance. Noopur has tracked business KPIs, managed stakeholder relationships and governed new initiatives as Ninjacart grew in size.

An IIM-Lucknow alumni, Noopur worked with HSBC as an Associate Vice President for almost two years, before joining Ninjacart in 2016.

CFO

Subramanian Balasubramanian

Balasubramanian is the Chief Financial Officer at Ninjacart. Armed with a brilliant financial mind, he cleared his CA & ICWA exams on the first attempt. He has 30+ years of diverse experience in India & overseas with leading enterprises.

For two decades, Bala led Finance departments in the highly competitive Indian telecom sector with Bharti Airtel. Skilled in Business Strategy, Bala has been the CFO of Indus towers and TVS Capital Funds, before joining Ninjacart.

HR

Anuja Singh

Anuja leads Human Resources at Ninjacart. She is responsible for developing and leading HR strategies to support Ninjacart’s growth, including talent acquisition, learning and development, performance management, compensation and benefits, HR data and analytics and most importantly - our culture. She has over 22 years of experience in various aspects of HR across companies like SAP Labs, Standard Chartered, Wells Fargo, Aon, HP etc. 

An XLRI-Jamshedpur graduate, Anuja values partnerships and team spirit and has a balance of conceptual, strategic and pragmatic thinking.

Analytics

Vignesh CV

Vignesh heads the Business Analytics & Data Science practices at Ninjacart. With over 15 years of experience in the data analytics industry, he spent close to a decade as part of BRIDGEi2i Analytics' core team, which was later acquired by Accenture Consulting. He also spent over 5 years with Hewlett Packard before joining BRIDGEi2i.

Vignesh is an engineer at heart with an advanced degree in Management from Symbiosis Center for Management & HRD (SCMHRD), Pune. He has also completed the Certification program in Leadership with UC Berkeley Extension, California.

Talent Acquisition

Aarti Jha

Aarti heads Talent Acquisition at Ninjacart. She comes with over 10 years of experience in recruitment, strategy, and business development. She founded Yokein, a recruitment consultancy where she onboarded over 40 startups as clients.

Her success in leadership recruitment, and people management makes her a great resource for chasing Ninjacart’s vision. Aarti is a graduate of IMT, Ghaziabad.